Capture demand at the exact moment people are searching.
Search, Shopping and Performance Max campaigns structured around intent and margin, managed end to end.
Why Google Ads accounts underperform
Broad match keywords, thin negative keyword lists and Performance Max campaigns left on autopilot quietly drain budget on searches that were never going to convert.
How we help
We rebuild campaign structure around intent tiers, maintain tight negative keyword lists, and feed Performance Max with the signals it actually needs — first-party audiences and accurate conversion data.
Everything covered under Google Ads
How we run this engagement
Structure by intent
Separate high-intent, branded and prospecting keywords into distinct campaigns.
Fix tracking first
Verify conversion tracking before optimizing anything else.
Test ad copy weekly
Run structured copy tests against clear hypotheses.
Manage bids to margin
Set bid strategies against your actual profit targets, not just clicks.
Deliverables
Benefits
Spend concentrated on searches that convert
Cleaner data for smarter bidding
Faster iteration on ad copy and landing pages
Clear reporting tied to revenue, not just clicks
Tools & platforms
KPIs we report on
Common questions about Google Ads
Get a Free Google Ads Audit
Tell us about your business and goals — we'll come back with specific recommendations, not a generic proposal.