Paid Advertising

Paid media that pays for itself.

Google, Meta and YouTube campaigns built around your margins, not just your click-through rate.

PAID ADVERTISING
The problem

Why ad spend often underperforms

Rising CPCs, generic creative and audiences that were never narrowed past 'everyone interested in your category' — most paid accounts leak budget on clicks that were never going to convert.

Our approach

How we help

We audit your account structure, rebuild targeting around your actual customer profile, and pair every campaign with creative made to stop the scroll — then optimize weekly against a target CPA or ROAS, not vanity CTR.

What's included

Everything covered under Paid Advertising

Google AdsMeta AdsYouTube AdsRemarketingLead Generation CampaignsE-commerce CampaignsConversion OptimizationCreative TestingAudience TargetingCampaign Scaling
Our methodology

How we run this engagement

01

Audit the account

Review structure, wasted spend and tracking accuracy before touching budgets.

02

Rebuild targeting

Narrow audiences to your best-converting customer segments.

03

Test creative fast

Run structured creative tests weekly to find what actually converts.

04

Scale what works

Shift budget toward winning campaigns and cut what isn't performing.

What you receive

Deliverables

Full account audit and rebuild plan
Creative testing calendar
Weekly optimization log
Real-time performance dashboard
Monthly ROAS/CPA report
Why it matters

Benefits

Faster, more predictable customer acquisition

Lower cost per lead or purchase over time

Creative that's tested, not guessed

Clear visibility into what's actually driving revenue

Platforms we use

Tools & platforms

Google Ads Meta Ads Manager GA4 Google Tag Manager Looker Studio
What we track

KPIs we report on

ROAS
Cost Per Lead
Click-Through Rate
Conversion Rate
Ad Spend Efficiency
FAQs

Common questions about Paid Advertising

It depends on your margins and sales cycle. We'll model a realistic budget against your target CPA during the strategy call, rather than quoting a generic number.
Search campaigns often show signal within 2-3 weeks. Social and creative-led campaigns typically need 3-4 weeks of testing to find winning combinations.
Yes — our creative team produces and tests ad variations as part of the service.
Yes, we regularly audit and rebuild underperforming accounts without needing to start from zero.
Retargeting is built into every campaign structure we run, layered by funnel stage.

Get a Free Paid Media Audit

Tell us about your business and goals — we'll come back with specific recommendations, not a generic proposal.

Get a Free Strategy Call