Meta Ads

Facebook and Instagram campaigns built around scroll-stopping creative.

Audience strategy and creative testing designed for how people actually use Meta's platforms.

META ADS
The problem

Why Meta campaigns fatigue fast

The same three ad creatives running for months, audiences that overlap and compete against each other, and optimization events that don't match your real sales funnel — all quietly cap performance.

Our approach

How we help

We build a structured creative testing pipeline, clean up audience overlap, and align campaign objectives to the conversion event that actually matters for your business.

What's included

Everything covered under Meta Ads

Campaign StrategyAudience ResearchCreative TestingInstagram & Facebook PlacementsReels Ad ProductionRetargeting SequencesCatalog & Dynamic AdsConversion API SetupBudget ScalingPerformance Reporting
Our methodology

How we run this engagement

01

Map the funnel

Define awareness, consideration and conversion objectives separately.

02

Build creative variety

Produce multiple creative concepts, not just copy variations.

03

Test systematically

Run structured tests with clear winners and losers each cycle.

04

Scale and refresh

Increase budget on proven creative, and retire fatigued ads early.

What you receive

Deliverables

Audience and funnel map
Creative testing calendar and library
Conversion API / pixel audit
Weekly spend and performance log
Monthly strategy review
Why it matters

Benefits

Fresh creative that resists ad fatigue

Cleaner audience targeting with less overlap

More accurate conversion tracking post-iOS changes

Retargeting that reflects real funnel stages

Platforms we use

Tools & platforms

Meta Ads Manager Meta Conversions API Canva / Adobe Creative Suite GA4 Looker Studio
What we track

KPIs we report on

CPM
Click-Through Rate
Cost Per Purchase/Lead
Return on Ad Spend
Frequency
FAQs

Common questions about Meta Ads

We typically test 4-6 concepts per cycle, not just copy variants of the same image.
Yes, including Reels-format video built specifically for the placement.
We implement Meta's Conversions API alongside the pixel for more reliable attribution.
It depends on your average order value — we'll recommend a testing budget during the audit.
Yes, segmented by funnel stage and recency of engagement.

Get a Free Meta Ads Audit

Tell us about your business and goals — we'll come back with specific recommendations, not a generic proposal.

Get a Free Strategy Call