Influencer Marketing

Put your brand in front of audiences who already trust the messenger.

Creator partnerships matched by audience fit, not just follower count.

INFLUENCER MARKETING
The problem

Why influencer campaigns underdeliver

Creators chosen by follower count instead of audience fit, no clear brief or usage rights, and no way to measure whether the partnership actually drove results.

Our approach

How we help

We vet creators against your actual audience and category, negotiate clear deliverables and usage rights, and track performance the same way we track paid media.

What's included

Everything covered under Influencer Marketing

Creator Research & VettingCampaign BriefingContract & Usage RightsContent ReviewWhitelisting/AmplificationPerformance Tracking
Our methodology

How we run this engagement

01

Define fit criteria

Set audience, category and tone criteria before searching for creators.

02

Vet and negotiate

Review engagement quality and negotiate clear deliverables and usage rights.

03

Brief for authenticity

Give creative direction without stripping the creator's authentic voice.

04

Track and amplify

Measure performance and whitelist top-performing content as paid media.

What you receive

Deliverables

Creator shortlist and vetting report
Campaign brief and contracts
Content calendar and review process
Whitelisted/paid amplification of top content
Campaign performance report
Why it matters

Benefits

Access to audiences that don't respond to traditional ads

Content you can repurpose across your own channels

Clear usage rights negotiated upfront

Performance tracked like any other media channel

Platforms we use

Tools & platforms

Creator discovery platforms Meta Ads Manager (whitelisting) GA4 UTM tracking
What we track

KPIs we report on

Engagement Rate
Reach
Cost Per Engagement
Content-Driven Conversions
FAQs

Common questions about Influencer Marketing

No — we often find micro and mid-tier creators deliver better engagement and cost efficiency than mega-influencers.
Yes, including usage rights negotiation so you can reuse content in your own ads.
Through UTM tracking, promo codes, and by whitelisting top content as paid media with trackable results.
Yes, vetting is built around your specific category and audience, not general popularity.
3-5 weeks from creator outreach to published content, depending on approvals.

Start an Influencer Campaign

Tell us about your business and goals — we'll come back with specific recommendations, not a generic proposal.

Get a Free Strategy Call